AEO and GEO Services in Bradford.
AEO (answer engine optimisation) and GEO (generative engine optimisation) are the work of structuring a website so AI assistants and AI search features can understand it and use it as a source. Bradford Web Design includes AEO and GEO foundations in every website and offers them as a standalone service for existing sites.
What is included?
- Question research: what customers ask AI assistants
- Direct, factual answers under question headings
- Consistent business facts across the website
- Structured data that matches visible content
- Entity and topic coverage across service, area and guide pages
- Review of how AI tools currently describe your business
What is the difference between SEO, AEO and GEO?
SEO helps a page rank in search results, AEO helps a page provide direct answers, and GEO helps a page be used as a source in AI-generated answers.
All three depend on the same foundation: a crawlable website with clear, accurate, well-organised content.
How do AI assistants choose which websites to mention?
AI assistants draw on content they can access and understand, and they favour sources that answer the question clearly and consistently.
Google states that AI Overviews use its existing search systems, so a page must be indexed and eligible for a snippet to appear as a supporting link. Other AI platforms use their own systems.
Can AEO and GEO guarantee an AI mention?
No. AI platforms decide which sources to use, and their answers change over time.
We have repeatedly helped clients appear in AI answers, and we apply the same methods to every project, but no one can guarantee a mention.
Common questions
Do I need AEO and GEO if I already do SEO?
AEO and GEO build on SEO. If your SEO is sound, the extra work is mainly content structure: direct answers, question headings and consistent facts.
Which AI platforms does this cover?
The foundations apply to ChatGPT, Gemini, Google AI Overviews, Copilot and Perplexity, because they all rely on clear, accessible web content.
How do I start a website project?
Send a short description of your business. We reply with questions or a fixed quote, and you speak directly to the people building your site.
Get a quote