7 signs your website needs a redesign.
A website needs a redesign when it no longer helps visitors find what they need or contact you easily. The clearest signs are a poor phone experience, slow loading, out-of-date content and falling enquiries.
What are the signs a website needs a redesign?
These seven signs indicate a website is holding a business back.
- It is difficult to use on a phone
- Pages take more than a few seconds to load
- Services, prices or staff are out of date
- Visitors cannot find contact details quickly
- Enquiries have fallen with no other explanation
- The design no longer matches your business
- You avoid sending people to the site
Should I refresh or rebuild my website?
A refresh suits a site whose structure and content still work; a rebuild suits a site whose platform or structure no longer fits the business.
A refresh updates design, images and mobile layout. A rebuild replaces the structure and the technology underneath.
How do I keep my Google rankings during a redesign?
You keep Google rankings during a redesign by redirecting every old page address to its closest new page.
Keep useful content that already ranks, update page titles carefully and submit the new sitemap after launch.
