10 things every small business website needs.

1. Does the headline say what you do and where?

A clear headline states the service and the location in one line, such as "Plumbing and heating in Bradford".

Visitors decide within seconds whether a site is relevant to them.

2. Are the contact details visible on every page?

Contact details belong in the header or footer of every page.

A phone number or email that takes more than one tap to find costs enquiries.

3. Does the site work well on a phone?

A small business website works on a phone first, because most local searches happen on mobile.

See our guide to responsive web design for how this works.

4. Do pages load in under three seconds?

Fast pages keep visitors on the site and support search rankings.

Compressed images and minimal scripts are the two biggest speed improvements.

5. Is there a page for each service?

Each service has its own page, so it can rank for its own searches and answer its own questions.

6. Are there reviews or testimonials?

Reviews from real customers are the strongest trust signal on a small business website.

Link to your Google reviews or quote them with permission.

7. Is there a clear call to action?

Every page ends with one obvious next step: call, email, book or request a quote.

8. Does each page have its own title and description?

A unique page title and meta description tell Google what each page is about.

9. Is the website secure?

A secure website uses HTTPS, shown by the padlock in the browser address bar.

Browsers warn visitors away from sites without it.

10. Is there an about page with real people?

An about page with names and photos shows visitors who they are dealing with.

People buy from people, especially for local services.