What is a landing page?
A landing page is a single web page built for one goal, such as booking a call or claiming an offer. Unlike a homepage, it removes distractions and leads to one action.
How is a landing page different from a homepage?
A homepage introduces the whole business; a landing page focuses on one offer and one action.
Landing pages have fewer links and a single call to action.
When does a business need a landing page?
A business needs a landing page for paid adverts, seasonal offers, events or a single new service.
Sending advert traffic to a focused page converts better than sending it to the homepage.
What does a good landing page include?
A good landing page includes these elements.
- A headline that matches the advert or link
- A short explanation of the offer
- Proof such as reviews
- One clear call to action
- A short form
