9 ways to make your website load faster.
A website loads faster when it sends less data and sends it from a fast server. Image compression, fewer third-party scripts and good hosting deliver the biggest gains.
How do I measure website speed?
Google PageSpeed Insights measures website speed for free and reports Core Web Vitals.
Core Web Vitals are Google's measurements of loading, responsiveness and visual stability.
Which nine changes speed up a website?
These nine changes are ordered from biggest typical impact to smallest.
- 1. Compress and resize images
- 2. Use modern image formats such as WebP or AVIF
- 3. Lazy-load images below the fold
- 4. Remove unused plugins and third-party scripts
- 5. Use reliable, well-configured hosting
- 6. Enable browser caching
- 7. Serve files through a content delivery network
- 8. Limit custom web fonts to the weights you use
- 9. Minify CSS and JavaScript
Why does website speed affect enquiries?
Slow pages lose visitors before they see the offer.
Page experience is also part of how Google evaluates pages.
